Welcome to the MSG Staff page!
Here you will find the resources to help ensure that MSG publication and project standards are consistently upheld. In order to operate cohesively, we ask that you keep us informed of the projects and events that you're working on. These tools are designed to make life a little easier for all of us – including a simplified project and event request form, a style guide, templates, etc. Please let us know if you have any questions.
— The Communications Team
Publication Guidelines
Michigan Sea Grant Guidelines: All publications have to be proofread before being published and distributed (e.g., posting to web, sending news release, printing, mailing, etc.). Per management team, our boilerplate statement, university and government funding acknowledgement, and publication number must be included on each publication produced by Michigan Sea Grant. Please use the MSG Style Guide for editorial standards when creating a publication for public outreach.
National Sea Grant Guidelines: If it doesn't have a MICHU number, it will not be accepted into the National Sea Grant Library. If it is not accepted into the National Library, we will not be able to count it during our annual reporting. Bottom line: A MICHU number is critical.
NOAA Guidelines: All researchers need to provide notice of peer-reviewed publications in advance of publication/distribution.
Marketing and Distribution
The Communications Team will not only help you develop your project, but we will also help strategize about the best way to get your end product (e.g., news release, event announcement, report, etc.) out to the right audience. The Communications Team will work with you to develop a plan that may include the following:
- Development
- Distribution
- Promotion, including:
- Media outreach (news, social)
- Email marketing
- Direct mailing
- Event handout
- Product evaluation
- Event follow up
- Printing/reprinting
- Special outreach
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