Strategic Plan

Economy and Environment

Michigan Sea Grant has outlined strategies to address Michigan’s coastal and Great Lakes issues in our 2014-2017 Strategic and Implementation Plan. The plan describes how Sea Grant management, staff and partners will achieve the desired outcomes and measure success in addressing four focus areas and three crosscutting goals established by National Sea Grant.

The heart of the plan — four focus areas:

  • Healthy Coastal Ecosystems
  • Sustainable Fisheries and Aquaculture
  • Resilient Communities and Economies
  • Environmental Literacy and Workforce Development

The following elements are outlined in the Strategic Plan:

Collectively, the four focus areas above include 12 performance measures, 11 goals and 91 outcomes. This plan is aligned to the strategic priorities of the NOAA National Sea Grant goals and objectives, as articulated in NOAA’s Next Generation Strategic Plan. This plan capitalizes on Michigan Sea Grant’s unique capabilities and strengths and provides the flexibility and creativity required to adapt to Michigan’s emerging needs.

Each focus area has performance measures, goals and outcomes. Performance measures help determine how well we have achieved our anticipated outcomes. Measures are a quantitative (numerical) evaluation tool. Information from constituent surveys provides qualitative comments about issues relevant to our stakeholders. Both quantitative and qualitative information is used to improve programs and help direct future efforts, such as the goals and outcomes outlined in this plan.

There are two types of performance measures identified in this plan:

  1. Performance measures that are most closely linked to a single focus area.
  2. Cross-cutting performance measures of progress toward goals for all four focus areas.

Goals and Outcomes

Goals: Each goal represents the desired future condition for Michigan, the region and the nation. The goals describe the desired long-term direction related to each focus area for Michigan Sea Grant.

Outcomes: These are benchmarks from which Sea Grant can track progress toward achieving each goal. This plan includes three types of outcomes:

  1. Learning (short-term)
  2. Action (medium-term)
  3. Consequence (long-term)

Progress toward a goal starts with a short-term, achievable and measurable learning outcome. Learning outcomes are followed by medium- and long-term (action and consequence) outcomes until the goal is met.

  • Learning outcomes lead to increased awareness, knowledge, skills, changes in attitudes, opinions, aspirations or motivations through research and/or constituent engagement.
  • Action outcomes lead to behavior change, social action, adoption of information, changes in practices, improved decision-making or changes in policies.
  • Consequence outcomes are long-term, and in most cases, require focused efforts over multiple strategic planning cycles. Consequence outcomes in a four-year strategic plan serve as reference points toward reaching focus area goals between the current and future strategic plans.

The following measures are directly relevant to Michigan’s economy and the availability of information accessible by the public about Michigan’s coasts and the Great Lakes:

  • Economic (market and non‐market; jobs and businesses created or retained) benefits derived from Sea Grant activities.
  • Number of peer-reviewed publications produced by Sea Grant staff and researchers, and number of citations for all peer-reviewed publications from the last four years.